Milan, November 2, 2024 – Yadea (01585.HK), a global leader in electric two-wheelers, will make its seventh appearance at the EICMA International Motorcycle Show, held at Rho Fiera in Milan from November 5 to 10, 2024. Yadea will showcase its full flagship lineup this year, reaffirming its commitment to delivering unmatched riding experiences for users worldwide.
In celebration of EICMA's 110th anniversary, Yadea will introduce 17 top-selling models in Hall18, Booth E52, including Yadea Fierider, Yadea Voltguard, Yadea GFX, and more. One of the major highlights of Yadea’s presence this year is its exclusive test ride area on Test3 outside Hall 18—the brand's first-ever at EICMA. The test ride will primarily feature Yadea's high-performance electric motorcycle lineup from previous years. This immersive opportunity will allow attendees to fully engage with Yadea's models, offering a firsthand look at the innovations in handling, power delivery, and ride stability. According to the insiders, all of the featured models have fully met strict EU Emark certification standards, marking their official launch and availability in the European market.
Adding to the excitement, Yadea will also host an exclusive attendance challenge. Visitors who check in at Yadea's booth or the test ride can receive limited-edition commemorative gifts, further deepening their connection with Yadea. The 2024 EICMA also promises an array of thrilling attractions, including exciting motorcycle performances, races, and the highly anticipated return of legendary riders and champions.
Since embarking on its globalization journey in 2007, Yadea has ranked No. 1 in global annual sales for seven consecutive years. By August 2024, the company further strengthened its European presence with the opening of its first flagship store in Paris. Today, Yadea boasts a robust retail network of over 40,000 stores worldwide, creating a "capillary-level" distribution channel that deeply penetrates markets.
As the countdown to EICMA 2024 begins, excitement is building around Yadea’s participation. This showcase highlights Yadea’s continued pursuit pursuit of new partnerships, aimed at accelerating the growth of green mobility globally and inviting collaboration to unlock the vast potential of this market. Industry insiders and enthusiasts alike are eager to witness another impressive showcase of innovation and performance. After extensive preparation, Yadea is poised to leave a lasting impact at EICMA 2024.
CONTACT: media@yadea.com
